Snapshot
A global enterprise technology firm partnered with Logic20/20 to strengthen governance, streamline content management, and enhance metadata integrity for its internal sales enablement catalog. This Azure-based platform serves as a centralized hub for sales and delivery assets originating from multiple internal teams, offering field sellers consistent, high-quality, and easily discoverable content to support client engagements. Over time, the initiative evolved from an editorial review service into a mature, governance-driven content lifecycle management function. By implementing structured processes, automated workflows, and rigorous tagging standards, the project ensured faster time-to-market for key content, improved seller experience, and sustained operational efficiency.
We brought our expertise and experience in:
- Azure DevOps workflow automation
- Metadata governance and tagging
- Content lifecycle management
- Cross-functional stakeholder coordination
- Sales collateral quality assurance
- Process optimization and audit enablement
- Structuring content and metadata for AI discoverability
Empowering global sellers through streamlined content access
As one of the world’s leading technology companies, our client manages a complex network of internal teams responsible for developing, validating, and launching sales content. Internal stakeholders—including offer owners, compliance groups, and sales leadership—must ensure new offerings are aligned and complete. The challenge lay in coordinating these efforts at scale while giving global sellers timely access to content that supports their client engagements.
An unstructured foundation
Our client’s content ecosystem was operating without a unified governance model, relying instead on ad hoc editorial processes and informal coordination. While valuable materials were being created, the lack of consistent standards made it challenging to ensure completeness, relevance, and discoverability. Content often varied in format and depth, and the absence of structured tagging and metadata practices meant sellers had difficulty locating the right assets at the right time. Without clear publishing requirements or centralized oversight, the platform struggled to deliver a reliable user experience for the global sales organization.
Bringing structure, scale, and automation to content operations
To transform the content ecosystem into a scalable, reliable resource for global sellers, Logic20/20 led a comprehensive effort focused on governance, quality, and automation. We implemented consistent readiness requirements—such as mandatory descriptions and supporting assets—ensuring that each published page met a defined standard before going live. Our team also worked closely with compliance and finance stakeholders to verify policy alignment at every stage.
We governed content across multiple internal groups, maintaining a portfolio of over 340 active pages and requiring each one to include key deliverables such as statements of work, presentations, and customer evidence. Using Azure DevOps, we built workflows to manage submissions, track approvals, and automate communication across the publishing lifecycle. Our team also introduced refined tagging logic and more than 50 metadata rules to improve discoverability and ensure AI tools could surface relevant content.
To support long-term scalability, we introduced process improvements such as dashboard-driven auditing, governance field automation, and backend logic that adapts homepage content based on a seller’s role—delivering a personalized, compliant, and efficient experience for users across the organization.
Measurable improvements in speed, scale, and seller experience
The project delivered meaningful improvements in operational efficiency, content quality, and overall user satisfaction. By standardizing governance workflows and automating key processes, the team ensured timely content delivery and a more consistent seller experience. Continuous maintenance and performance tracking further enhanced platform reliability and usability at scale.
Key outcomes include:
- 27% faster overall go-live process
- 20% reduction in average contract turnaround time
- 4.5 hours saved per week through workflow automation
- 6,000+ content updates managed annually
- Cleanup and maintenance performed on ~40% of the portfolio each year
94% client satisfaction - Average CSAT rating of 4.7 out of 5 (2022–present)
Adapting to change while delivering lasting value
Over more than a decade, this initiative has evolved from a basic editorial function into a critical governance engine supporting content quality, compliance, and discoverability at scale. By staying closely aligned with shifting organizational needs and embracing process automation, the team has maintained its relevance—even as new technologies like AI transform how sellers access and engage with content. With a foundation built on consistency, collaboration, and continuous improvement, the project continues to enable faster go-to-market execution and a more effective seller experience across the enterprise. Looking ahead, the team is embarking on a journey to use AI agents to further automate and improve its processes, unlocking new efficiencies and extending the value of its governance model.